Audience

Main- My target audience for this application is people visiting the Zealandia sanctuary. Because the app is designed primarily to enhance the users experience whilst walking through the sanctuary. A lot of its features; including collection and awards, are only useful if the user is physically at Zealandia. The app provides a fun way for adults, children or families to explore and learn more about the wildlife at the sanctuary.

Secondary- I have listed Zealandia staff and people thinking about visiting Zealandia as my secondary audience. Zealandia staff would benefit from the app, as they can potentially keep track of where the wildlife and visitors are. It also allows them to give quick and easy answers if anyone asks them about the wildlife at the sanctuary. The app would also assist people thinking about visiting Zealandia, as it would give them an insight of what wildlife they may encounter and what tracks they can walk. 

Other- NZ/Wellington tourists may be interested in the app, as it informs them of all the wildlife native to NZ. They also get a chance to see them on the live webcams, and hopefully encourage them to want to come and visit the sanctuary. Which is why people interested in NZ wildlife may also be interested in this app. It allows them to view the birds regularly on their mobile device wherever they please. If anything extra-ordinary happens on one of the cameras, they may also be encouraged to hurry down to the sanctuary. Lastly schools are a potential market for the Zealandia app, because it is common practice in alot of NZ schools for children to own and learn off a mobile device during class. The educational side of the app may encourage teachers to have their students read, watch and learn about the wildlife they may be unable to encounter otherwise.