Rationale

For this brief I created a responsive website for the Wellington SPCA, that focuses on donation and the adoption of pets. It would act as more of a promotional tool, branching off their current website to encourage as well as make the donation and adoption process easier for anyone interested. 

The site I created appears friendly and inviting, containing minimal written information often supported by visual imagery. I added subtle animation where necessary to entice and excite viewers to continue through my site.  I used a blue and white colour scheme - reflecting the official New Zealand SPCA blue currently used, whilst creating a harmonious impression so viewers don't feel pressured. My photographs support this, and help add an element f sympathy to the viewer encouraging them to donate or adopt in a less compelling way.

The dynamic data of my site is sourced through images from flickr, which appear updated on my adoption website section. The photographs of the animals are pulled directly from the Wellington SPCA photo album, and displayed onto my site along with the animals name and adoption stage. I also imply dynamic data through my statistics page, which I sourced from a New Zealand website. 

If I worked on the site further, I would add more pages for each of the sections and treat it as the main website rather than a charity branch section. I would also push the dynamic data and responsiveness, having it work on smaller mobile screen sizes and source data through my facts and statistics, rather than imply it.