Analysis - Existing Animal and Charity Infographics

Animal Testing

The integration of photography and graphic design in this infographic helps create sympathy and connection with the viewer. Successful hierarchy is displayed through the type, with the focal point of 'blinded, poisoned, killed' which we then connect to the 'Beauty Industry' and the rabbit image. The symbols alongside the impacting words helps us visually understand what is being done to these animals.  

Adoption

I think the colour palette of this infographic works nicely. In the case of charity or adoption, a more harmonious colour scheme is often more effective and welcoming to the viewer. It encourages them to read the facts and consider adopting or donating. The images and graphs are all nicely spaced and easy to read.

Whaling

Another harmonious infographic, depicting a serious message. Through hierarchy we understand that whaling is a big issue, and feel sympathy for the whale in the bandage. The facts alongside help provide a seriousness of how impacting whaling is. The overall colour scheme and design also suits, displayed under the ocean where whales live. 

Foster Pets

This infographic follows a timeline depicting the story of a typical foster parent named Julie. It outlines the typical and expected process of fostering a pet, and the self reward afterward. This encourages people, perhaps similar to Julie, to visit Pet360 and consider fostering a pet. The flat design re-inforces simplicity to the overall process, and the arrow line mimics a timeline or stages of progress. The visual depictions of the statistics at each stage are successful in conveying the message visually and quickly, without an overwhelming amount of text.

Turtles

The colour scheme of this infographic is relevant to the information and message portrayed. The green orange and grey relates to the colours of turtles, whilst the red is relevant to the deadly threats and protection needed for these creatures. Though there is quite a bit of text, it is alternatively displayed as an image so users don't need to read everything to understand the information. 

Peer-to-peer Fundraising

This infographic displays and explains the importance and facts of peer-to-peer fundraising. The visual imagery representing the data helps make this a successful infographic. Straight away the viewer understand the increase of online donations, and the percentages of  initiatives that drove people to fund raise previously.