My site is directly aimed at those interested in adopting a pet or making a donation towards the Wellington SPCA. Because its built to branch off their current website, it is built minimal and direct ideal for getting to the point of charitable donation or adoption. The dynamic data feed also helps it keep up to date with the latest available adoptions.
Secondary
People wanting general information about Wellington SPCA and helping them in some way are secondary audiences to my site. Not everyone can afford to donate, so even if they didn't have any intention to hopefully my site can help encourage them even if its not alot. It also describes other forms of donation, such as giving a gift or volunteer work which people may be interested contributing in.
Other
This site may also appeal to anyone interested in pets or owning one, people who may have lost or found a pet and anyone interested in charities generally.
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