Analysis- UNICEF Tap Project

The UNICEF Tap Project is a nation wide campaign that provides children from impoverished nations with access to clean water. Alongside the project they created a successful responsive website, allowing anyone to donate money towards this cause and explain how the Tap project works. 

Desktop

Tablet

Mobile

The overall design of the site is timeline/ scroll based, totaling 5 sections of information. This allows a quick and easy donation process, with the user still learning about the project and current statistics relevant to the to phone and water usage. This furthermore engages and encourages them to donate to a good cause. 

The site appears very similar to a giant infographic, containing minimal text and alot of imagery to explain and depict statistics. The difference however being that the site contains dynamic data through its ever changing statistics.

For my project I plan on creating something similar, where I will not create the website but just the adoption branch from the website. It will explain the adoption process and allow the user to donate and view current animals available to adopt and donate towards.